The Toy Box — Portfolio | Justin Gale

GALLERY
Emails
Hilltop
ITC Esprit
Oticon More
Focus on People
Oticon.com
Cyber Week
The Toy Box
ToysRUs.com
Nike Campaign
Data Visualization

résumé
About Me

Menu

GALLERY
Emails
Hilltop
ITC Esprit
Oticon More
Focus on People
Oticon.com
Cyber Week
The Toy Box
ToysRUs.com
Nike Campaign
Data Visualization

résumé
About Me

THE TOY BOX

The Toy Box is a competition series where inventors present ideas for a new toy to a panel of children judges, broadcasted on ABC. In each episode, the judges critique the inventions and determine if it is worthy to proceed to the final round of judging.
During the season finale, one toy is chosen as the winner and is immediately put into production to be sold at Toys"R"Us locations and online. Marketing deliverables for this campaign included a logo design, secondary line-drawn design elements, email marketing, web updates and digital banner ads.